Panorama Branding Creates Limited Edition Packaging for Pilsen Callao's 160th Anniversary
Panorama Branding designed a limited edition packaging for Pilsen Callao beer to mark its 160th anniversary. The design, revealed on September 22, 2023, incorporates architectural and cultural symbols from Callao, Peru, including the brand's original building, the Miguel Grau monument, the Royal Felipe fortress, and colorful colonial houses. The project celebrates the brand's heritage and connection to the port city's history, founded in 1535, while maintaining its traditional green color scheme and crown emblem. This packaging aims to honor Pilsen Callao's legacy and appeal to its audience through a vibrant, forward-looking tribute.
Key facts
- Panorama Branding designed limited edition packaging for Pilsen Callao beer
- The packaging commemorates the brand's 160th anniversary
- It was announced on September 22, 2023
- The design features symbols from Callao, Peru, such as architectural landmarks and cultural elements
- Pilsen Callao was established in 1863 and is associated with Peruvian heritage
Entities
Institutions
- Panorama Branding
Locations
- Callao
- Peru
- Lima