ARTFEED — Contemporary Art Intelligence

OPX Studio Designs 3D Numbers for Imperial Business School Publication on Digital Transformation

publication · 2026-03-30

OPX Studio developed a series of three-dimensional numbers for a publication by the Imperial Business School, which was designed by Made Up Studio. The project, titled 'OPX Studio: Imperial Business School '9 Digital Transformation Mistakes'', aims to convey complex concepts through visual design. The assignment required creating 3D numerals that imply transformation within their forms, avoiding direct references to digital change. To achieve this, OPX Studio employed an orthographic projection technique to enhance the three-dimensional appearance. A modern color scheme featuring a subtle red accent was used, along with line work and textured patterns to add depth and suggest motion. Each number corresponds to one of nine errors in digital transformation discussed in the educational material, facilitating reader comprehension. This initiative demonstrates how artistic design can effectively simplify and communicate intricate topics in an engaging manner. The work is highlighted on Made Up's website for further details.

Key facts

  • OPX Studio created 3D numbers for an Imperial Business School publication
  • Made Up Studio designed the publication
  • The project is titled 'OPX Studio: Imperial Business School '9 Digital Transformation Mistakes''
  • The brief involved suggesting change within the number shapes without literal digital transformation references
  • Orthographic projection was used to achieve a three-dimensional effect
  • A contemporary color palette with soft red accents was applied
  • Lines and pattern textures convey movement and depth
  • Each number represents one of nine digital transformation mistakes

Entities

Artists

  • OPX Studio

Institutions

  • Imperial Business School
  • Made Up Studio

Sources