Olia Vasileva Creates Serene Brand Identity for Istanbul Beauty Sanctuary Deniz
In November 2024, designer Olia Vasileva developed an editorial brand identity for Deniz, a beauty sanctuary based in Istanbul. The design draws inspiration from the sea, using a turquoise and white color palette to evoke tranquility and well-being. Vasileva combined serif and sans-serif typography to create an elegant visual system that reflects the brand's focus on luxurious self-care experiences. The project aims to communicate calmness and sophistication through thoughtful design elements.
Key facts
- Designer Olia Vasileva created the brand identity for Deniz in November 2024
- Deniz is a beauty sanctuary located in Istanbul, Turkey
- The branding draws inspiration from the sea, with 'Deniz' meaning 'sea' in Turkish
- The color palette features turquoise and white to evoke serenity and purity
- The design combines serif and sans-serif typography for an editorial aesthetic
Entities
Artists
- Olia Vasileva
Institutions
- Deniz
Locations
- Istanbul
- Turkey