New Balance Creates Temporary Run House Installation in Rome's Corsie Sistine for Marathon Weekend
New Balance established a temporary installation called Run House in Rome's Corsie Sistine during the weekend of March 21-22, 2026, coinciding with the Rome Marathon. The activation spanned three days and aimed to explore connections between historic urban spaces, athletic activities, and contemporary culture. The project focused on themes of sports, wellness, and community engagement within a significant historical setting.
Key facts
- New Balance organized a temporary installation called Run House
- The event took place in Rome's Corsie Sistine
- It occurred during March 21-22, 2026 weekend
- The activation was timed with the Rome Marathon
- The project examined relationships between historic spaces and modern athletic culture
Entities
Institutions
- New Balance
Locations
- Rome
- Corsie Sistine