Nationality as a Marketing Tool in the Art Market
Judith Benhamou-Huet examines how nationality can serve as a marketing tool within the art industry. At FIAC, artists nominated for the Marcel Duchamp Prize—Kader Attia, Gilles Barbier, Olivier Blanckart, and Claude Closky—will showcase their work ahead of the winner's announcement on October 8. She posits that while national identity can enhance sales, it is not a prerequisite for achievement, referencing Marlene Dumas's impressive $3.3 million auction at Christie's. In contrast, she highlights the institutional nationalism present at events like the Venice Biennale and Whitney Biennial. The Tate Britain and Turner Prize focus on British art, while the "New Leipzig School" illustrates Germany's historical narrative. Auction houses often classify art by nationality, with British media prioritizing local artists. Other notable art awards include the Turner Prize and the Max Mara Art Prize for Women.
Key facts
- Marcel Duchamp Prize nominees exhibit at FIAC for the first time.
- Winner to be announced October 8 by jury chaired by Alfred Pacquement.
- Marlene Dumas painting sold for $3.3 million at Christie's London.
- Tate Britain dedicated to British art since March 2000.
- Turner Prize promotes British artists at Tate Britain.
- Christie's started German art sales in 1993; Sotheby's followed in 1998.
- New Leipzig School painters include Neo Rauch, Eberhard Havekost, Frank Nitsche, Thomas Scheibitz.
- Max Mara Art Prize for Women launched in 2005 with Whitechapel Gallery.
Entities
Artists
- Kader Attia
- Gilles Barbier
- Olivier Blanckart
- Claude Closky
- Marlene Dumas
- David Hammons
- Philippe Vergne
- Tracey Emin
- Damien Hirst
- Antony Gormley
- Anish Kapoor
- Cai Guo Qiang
- Diego Rivera
- Fernando Botero
- Eberhard Havekost
- Frank Nitsche
- Thomas Scheibitz
- Neo Rauch
- Arno Rink
- Peter Busch
- Tim Eitel
- Martin Kobe
- Christoph Ruckhäberle
- Julia Schmidt
- David Schnell
- Mathias Weicher
- Gerhard Richter
- Anselm Kiefer
- Markus Lupertz
- Miquel Barceló
- Gertrude Vanderbilt Whitney
- Alfred Pacquement
- Maria de Corral
- Gilles Fuchs
- Anton Herbert
- Jacqueline Matisse Monnier
- Hans Ulrich Obrist
- Alain-Dominique Perrin
- Christian Janecke
- Alexander Koch
- Michael Hue-Williams
- Norman Foster
- Rafael Jablonka
- Christine Macel
- Thaddaeus Ropac
- Ernst Beyeler
- Judith Benhamou-Huet
Institutions
- FIAC
- Marcel Duchamp Prize
- Christie's
- Sotheby's
- Venice Biennale
- Whitney Museum of American Art
- Whitney Biennial
- Tate Modern
- Tate Britain
- Tate Gallery
- Turner Prize
- Albion gallery
- Centre Pompidou
- Musée National d'Art Moderne
- Guggenheim Museum Bilbao
- Guggenheim Museum New York
- Hugo Boss Prize
- BP Portrait Award
- Carnegie Art Award
- Beaux Arts award
- Max Mara Art Prize for Women
- Whitechapel Gallery
- Walker Art Center
- art press
- Les Échos
- Le Point
- Petrobras
- Max Mara
Locations
- Paris
- France
- London
- United Kingdom
- New York
- United States
- Berlin
- Germany
- Cologne
- Leipzig
- Dresden
- Basel
- Switzerland
- Venice
- Italy
- Bilbao
- Spain
- Nîmes
- Salzburg
- Austria
- Minneapolis
- China
- South Africa
- Netherlands
- Poland
- Brazil
- Russia
- Japan
- Turkey
- Ireland
- Latin America
Sources
- artpress —