Museum of Liverpool Leads North England Visitor Attractions in 2025

In 2025, the Museum of Liverpool drew 949,762 guests, securing its position as the leading attraction in Northern England, as reported by the Association of Leading Visitor Attractions (ALVA). This marks a notable rise from the previous year's total of 829,602 visitors. The museum's allure was bolstered by special exhibitions such as The Holly Johnson Story, Treasure: History Unearthed, Goodbye to Goodison, and Sweet: The Tavener's Story. Additionally, it was listed among the top 50 attractions in ALVA's annual report, which analyzes data from 409 venues across the UK. Overall, visitor numbers in Northern England increased by 14%.