Morgenthal Frederics: A Century of Handcrafted Luxury Eyewear

Morgenthal Frederics, founded in 1913 as Frederics Opticians, is a luxury eyewear brand known for its artisanal craftsmanship and use of natural materials like buffalo horn. The company operates as an independent entity under New Look Vision Group, producing frames through meticulous handwork in Germany and Japan. With thirteen boutiques across the United States, including multiple locations in Manhattan, the brand combines optical precision with bespoke design. In an interview with Brand Chief Retail Officer Jessica Kaczor, the company emphasized its commitment to sustainability, ethical sourcing, and innovation, recently collaborating with fashion house Sabyasachi. Morgenthal Frederics maintains its dual identity as both an optical authority and a creative atelier, focusing on individualized client experiences.