Merit CMO Aila Morin Discusses Leadership Philosophy and Personal Wellness Routines

Aila Morin, chief marketing officer of Merit, shared insights into her professional approach and personal habits in an interview. Morin joined Merit before its 2020 launch and was promoted to CMO in 2023, overseeing product development, marketing, and customer experience. She emphasizes taking time to reflect before responding to challenges and structures her schedule to balance operational and creative responsibilities. Morin maintains a disciplined wellness regimen including eight hours of sleep, daily exercise, and specific nutrition practices. She connects her personal routines to Merit's product philosophy, which aims to simplify beauty routines for women.