Maddie Ma's Dynamic Visual Identity for Intangible Cultural Heritage
Maddie Ma, a designer, has created a visual identity system for Intangible Cultural Heritage (ICH) that uses shapes inspired by ancient pottery and bold typography. This innovative approach breathes new life into how global traditions are visually represented, stepping away from old-fashioned styles. The system is rooted in the five ICH categories: Oral traditions, Performing arts, Social practices, Knowledge of nature, and Craftsmanship. It includes a dynamic logo and flexible typography, demonstrating how contemporary technology can help preserve and document intangible cultural elements. You can check out the project on Behance.
Key facts
- Maddie Ma designed the visual identity system.
- The system uses ancient pottery-inspired shapes and dynamic typography.
- It is based on the five ICH categories: Oral traditions, Performing arts, Social practice, Knowledge of nature, and Craftsmanship.
- The logo is ever-changing and typography is responsive.
- The project aims to bridge ancestral tradition and modern sensation.
- It breaks away from outdated, rigid cultural heritage models.
- Technology is used to document and protect intangible culture.
- The full project can be explored on Behance.
Entities
Artists
- Maddie Ma