ARTFEED — Contemporary Art Intelligence

Luxury Brands and Cultural Venues Launch New Experiences and Art Collaborations

cultural-heritage · 2026-03-24

Club Lacoste opened a two-week pop-up at The Miami Beach Edition's private beach area, featuring brand ambassadors Venus Williams, Daniil Medvedev, and others to coincide with the Miami Open. Sant Roch, a contrast therapy wellness center, debuted in Paris's 1st arrondissement, offering heat and cold treatments in a space designed by Futurestudio. Cartier's Artist Meets Artisan program presents Brazilian artist Beatriz Milhazes's sculpture 'Aquarium' at its Boston boutique from March 25 to May 17, featuring gemstone-adorned strands. Le Gainsbarre in Paris, a replica of Serge Gainsbourg's home, now offers private dining events for up to 30 guests. Todd Merrill Studio established a permanent gallery at Bergdorf Goodman in New York, showcasing handmade works by nearly 50 artists. Six Senses Kyoto introduced sakura-themed pastries and beverages until April 19 to celebrate cherry blossom season.

Key facts

  • Club Lacoste pop-up at The Miami Beach Edition featured tennis stars and celebrities during the Miami Open
  • Sant Roch wellness center in Paris offers contrast therapy with France's largest sauna and cold plunge pools
  • Beatriz Milhazes's gemstone sculpture 'Aquarium' displayed at Cartier Boston through Cartier's Artist Meets Artisan program
  • Le Gainsbarre in Paris replicates Serge Gainsbourg's interiors and now hosts private dining events
  • Todd Merrill Studio opened permanent gallery space at Bergdorf Goodman featuring rotating handmade artworks
  • Six Senses Kyoto created sakura-themed desserts and drinks for cherry blossom season through April 19

Entities

Artists

  • Beatriz Milhazes
  • Draga & Aurel
  • Djivan Schapira
  • Christopher Russell
  • Kiki Goti
  • Maarten Vrolijk

Institutions

  • Club Lacoste
  • Sant Roch
  • Cartier
  • Maison Gainsbourg
  • Todd Merrill Studio
  • Bergdorf Goodman
  • Six Senses Kyoto

Locations

  • Miami Beach
  • Paris
  • Boston
  • New York
  • Kyoto

Sources