London Review of Books Maintains Revenue Growth Despite Declining Circulation

The London Review of Books, an independently-owned publication, has experienced a decline in sales from 91,000 copies in 2021 to approximately 78,000 currently. However, the magazine has achieved an average annual revenue increase of 6.8% since the pandemic by focusing on revenue per copy rather than discounting to boost circulation. This strategy has allowed the publication to remain financially successful despite reduced sales figures.