Lavandes Brand Identity Concept for Agricultural Platform

Marko Ivanovic has developed a conceptual brand identity for Lavandes, a proposed agricultural platform focused on providing curated content, news, and educational resources. The design employs a unified dark and green color scheme with minimal contrast to emphasize content over branding elements. This visual system includes a logo, business cards, banners, posters, and digital applications. The concept extends to Agricon, a magazine publication by Lavandes intended for both print and digital distribution, featuring global contributors and supported by research teams. Future plans involve collaboration with AECO, a funding organization, to organize agricultural community events. The project represents a fictional client scenario created to demonstrate potential branding solutions for the agriculture sector.