LA28 Reveals Nature-Based Visual Identity for 2028 Olympic and Paralympic Games
The organizers of the LA28 Olympic and Paralympic Games have introduced their complete visual identity, known as the Look of the Games, which draws inspiration from California's natural environment. This follows an initial teaser launched in 2020 featuring a dynamic logo. The identity aims to personalize the event for Los Angeles as the host city, with the full reveal occurring six years after the first preview.
Key facts
- LA28 has unveiled the full visual identity for the 2028 Olympic and Paralympic Games
- The identity is inspired by California's nature
- An initial teaser with a changing logo was released in 2020
- The visual identity is called the Look of the Games
- It personalizes the event for Los Angeles as the host city
Entities
Institutions
- LA28
- Olympic and Paralympic Games
Locations
- Los Angeles
- California