L'Objet Founder Elad Yifrach Discusses Hosting Philosophy and New Tableware Collection

Elad Yifrach, founder of luxury homeware brand L'Objet, shares his approach to entertaining in an interview. He discusses his Grand Tour tabletop collection, inspired by traditional craft techniques and semi-precious materials discovered during a trip to Rome five years ago. Yifrach emphasizes relaxed hosting, preferring abundant food options like Moroccan-inspired dishes and setting multiple areas for guests. He advises against being overly concerned about possessions and recommends establishing atmosphere through music and lighting. The designer operates boutiques in Paris and London and currently resides in Lisbon.