Kodak Rebrands Popular Portra Film Line as Ektacolor Pro Series
Eastman Kodak has introduced new Ektacolor Pro 160, 400, and 800 color negative films alongside several black-and-white film releases. These daylight-balanced color films appear to be rebranded versions of Kodak's widely used Portra films, which were previously distributed by Kodak Alaris rather than directly by Eastman Kodak. The announcement was made in March 2026.
Key facts
- Eastman Kodak released new Ektacolor Pro color films
- Three daylight-balanced color negative films were introduced: 160, 400, and 800
- The films appear to be rebranded versions of Kodak's Portra line
- Portra films were previously distributed by Kodak Alaris
- The announcement occurred in March 2026
Entities
Institutions
- Eastman Kodak
- Kodak Alaris