KFC Introduces See-Through Puffer Coat Containing Actual Pickles and Brine
KFC has released a unique transparent puffer jacket that contains genuine sliced gherkins and brine, creating a tactile fashion item. This launch was reported by urdesignmag, highlighting its viral appeal on platforms like TikTok. The initiative blends fast-food branding with wearable art, aiming to generate social media buzz and engage consumers through unconventional merchandise.
Key facts
- KFC launched a translucent puffer jacket
- The jacket is filled with real sliced gherkins and brine
- The item is designed as a tactile fashion piece
- The launch was covered by urdesignmag
- It has gained attention on social media, particularly TikTok
Entities
Institutions
- KFC
- urdesignmag