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Keukenhof Spring Garden and Castle in Netherlands Undergoes Rebranding

cultural-heritage · 2026-03-20

Keukenhof Spring Garden and Castle in the Netherlands, the world's largest flower garden, is undergoing a rebranding. Located in a traditional flower-growing region, the site attracts 1.4 million annual visitors for its spring festival and flower show. The historic event has been held since 1949. The rebranding effort was implemented as the garden prepared for this year's season.

Key facts

  • Keukenhof Spring Garden and Castle is the world's largest flower garden
  • It is located in the Netherlands in a traditional flower-growing region
  • The garden attracts 1.4 million visitors annually
  • The spring festival and flower show has been running since 1949
  • The garden is undergoing a rebranding effort

Entities

Institutions

  • Keukenhof Spring Garden and Castle

Locations

  • Netherlands

Sources