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Japan Opens First Shrine Dedicated to Plush Toys in Kyoto

cultural-heritage · 2026-06-24

Earlier this week, Kyoto welcomed its first shrine solely dedicated to plush toys, named the Nuigurumi Jinja (Plushie Shrine). On a rainy morning, more than 200 attendees, each accompanied by their cherished stuffed animals, walked through a torii gate designed with ears for the inauguration ceremony. This shrine was created by a company known for mending stuffed toys, which often witnesses the profound connections people have with their plush friends. As some toys become too delicate for restoration, the company envisioned a space for owners to show appreciation for the comfort these toys provided throughout their lives. Rooted in Japan's animistic traditions, the shrine emphasizes gratitude rather than worship, allowing reflection on the companionship shared with these beloved objects.

Key facts

  • Japan's first shrine dedicated entirely to plush toys opened in northern Kyoto.
  • The shrine is called Nuigurumi Jinja (Plushie Shrine).
  • Over 200 people attended the opening ceremony on a rainy morning.
  • Attendees passed through a torii gate with ears.
  • The shrine was established by a company that repairs stuffed animals.
  • The company wanted to create a place for owners to express gratitude to their plush toys.
  • The shrine honors the memories attached to plush toys, viewing them as companions.
  • The concept draws on Japan's animistic tradition of revering cherished objects.

Entities

Institutions

  • Nuigurumi Jinja

Locations

  • Kyoto
  • Japan

Sources