Interview with Massimo Negri on the Evolution of Corporate Museums
An interview with Massimo Negri, a museologist and industrial heritage expert, explores the current state of corporate museums. These institutions are evolving to blend collecting, storytelling, virtual tours, and sensory experiences. Their purpose is to preserve the intangible heritage of companies, including their values and social commitments, for future generations. The interview was published on Artuu Magazine.
Key facts
- Massimo Negri is a museologist and industrial heritage expert
- Corporate museums are undergoing continuous evolution
- These museums combine collecting, interpretation, virtual tours, and sensory experiences
- Their goal is to preserve intangible corporate heritage for future generations
- The interview was published on Artuu Magazine
Entities
Institutions
- Artuu Magazine