Gishi Wellness Brand Launches Vibrant Packaging Design for Fungi Extract Gummies
In September 2024, wellness brand Gishi unveiled a new branding and packaging strategy for its fungi extract gummies. The brand collaborated with designers Cindy F. and Milagros Malone to transform traditional supplement packaging into a lifestyle-oriented product. The redesign features a vibrant color palette, playful illustrations, and creative typography using Banana Grotesk typeface. Each mushroom variety is represented by distinct colors within a balanced layout. This approach aims to differentiate Gishi in a crowded wellness market by shifting perception from medicinal supplement to desirable lifestyle item.
Key facts
- Gishi is a wellness brand specializing in fungi extract gummies
- New branding and packaging launched in September 2024
- Design team included Cindy F. and Milagros Malone
- Packaging features vibrant colors and playful illustrations
- Typography uses Banana Grotesk typeface with angled elements
Entities
Artists
- Cindy F.
- Milagros Malone