ARTFEED — Contemporary Art Intelligence

FASO Newsletter Rebrands and Advocates for Artist Sovereignty in Marketing

publication · 2026-03-19

FASO Artist Websites has rebranded its newsletter from 'The BoldBrush Letter' to 'The FASO Way' to align with its main brand. The publication features an article promoting the concept of 'The Sovereign Artist,' which encourages artists to assert their professional identity, price their work confidently, and prioritize email marketing over social media algorithms. The article references insights from Miriam Schulman, author of 'Artpreneur,' and includes featured artworks by Wendy Norton and James Zamora. FASO is offering a promotional discount for artists to join their platform, emphasizing tools for building direct audience relationships.

Key facts

  • FASO Artist Websites has renamed its newsletter to 'The FASO Way' from 'The BoldBrush Letter'
  • The article promotes 'The Sovereign Artist' concept, advocating for email marketing and confident pricing
  • Miriam Schulman, author of 'Artpreneur,' contributed marketing principles discussed in the piece
  • Featured artists include Wendy Norton with 'Invictus' and James Zamora with 'Architecture of Thought'
  • FASO is offering a 52% discount on its website platform for artists

Entities

Artists

  • Wendy Norton
  • James Zamora
  • Miriam Schulman
  • Phil Couture

Institutions

  • FASO Artist Websites
  • FASO

Sources