ARTFEED — Contemporary Art Intelligence

Fashion's Most Theatrical Runway Moments: From McQueen's Paint Robots to Lagerfeld's Supermarket

cultural-heritage · 2026-04-08

Runway shows in the fashion industry have frequently integrated performance art, challenging conventional norms. In spring 1999, Alexander McQueen's presentation featured Shalom Harlow being painted by robotic arms. McQueen also evoked the essence of 'They Shoot Horses, Don't They?' in his spring 2004 collection. The fall 2014 Chanel show by Karl Lagerfeld turned the Grand Palais into a supermarket setting. Notably, John Galliano's final collection for Maison Margiela in spring 2024 was recognized for its dramatic flair. Bella Hadid wore a dress sprayed on her during Coperni's spring 2023 show. Viktor & Rolf's fall 1999 presentation showcased Maggie Rizer on a rotating platform, while Anrealage's spring 2022 collection merged performance art with NFTs. Imitation of Christ's spring 2002 show at Sotheby's featured models taking notes to RuPaul's 'Supermodel (You Better Work!)'.

Key facts

  • Alexander McQueen's spring 1999 show featured Shalom Harlow painted by robots
  • Chanel's fall 2014 show transformed the Grand Palais into a supermarket
  • Maison Margiela's spring 2024 couture was John Galliano's final collection for the house
  • Coperni's spring 2023 show featured a spray-on dress worn by Bella Hadid
  • Viktor & Rolf's fall 1999 couture used a single model on a rotating platform
  • Sunnei's spring 2026 show included fake auction lotto tickets in partnership with Christie's
  • Imitation of Christ's spring 2002 show was held at Sotheby's in New York
  • Thierry Mugler's fall 1995 couture included a live performance by James Brown

Entities

Artists

Institutions

  • Chanel
  • Maison Margiela
  • Coperni
  • Viktor & Rolf
  • Dries Van Noten
  • Yohji Yamamoto
  • Thierry Mugler
  • Anrealage
  • AVAVAV
  • Sunnei
  • Imitation of Christ
  • Issey Miyake
  • Christie's
  • Sotheby's
  • Vogue
  • Sadler's Wells
  • Grand Palais
  • Met Gala

Locations

  • Paris
  • France
  • London
  • United Kingdom
  • New York
  • United States
  • Sweden
  • Japan
  • Netherlands

Sources