Ezequiel Cafaro Creates Visual Identity for Editorial Salto de Página's Poetry Series

In October 2022, designer Ezequiel Cafaro was commissioned to develop a visual system for Editorial Salto de Página's poetry collection and refresh the publisher's brand identity. Cafaro and his team devised an abstract color scheme described as 'a palette of images that do not exist,' allowing for interpretive flexibility. The layout employs a modular grid that enables varied spatial arrangements and pattern generation. For the brand redesign, typographic elements like the pilcrow symbol (¶) and non-printing editorial marks were incorporated, referencing traditional publishing practices. This project highlights contemporary approaches to literary design.