Eni's iconic Lupetto logo was disowned by its creator
The Lupetto logo, one of Italy's most successful and enduring corporate symbols, was initially disowned by its own designer. In 1951, Enrico Mattei launched a competition for Italian hydrocarbon advertising. The logo became synonymous with Eni and Agip, but its creator later distanced himself from the work.
Key facts
- The Lupetto logo is one of Italy's most successful corporate brands.
- The logo was initially disowned by its own author.
- In 1951, Enrico Mattei organized a competition for hydrocarbon advertising.
- The competition aimed to promote Italian gas and gasoline over wood and coal.
- Agip (Azienda Generale Italiana Petroli) was founded in 1926.
- The logo is associated with Eni and Agip.
Entities
Institutions
- Eni
- Agip
Locations
- Italy