ARTFEED — Contemporary Art Intelligence

Eli Roth's 'Dulce sabor a muerte' Criticized as Pathetic AI Use in Gore Film

opinion-review · 2026-09-03

At the Venice Film Festival, George Clooney voiced his opposition to AI, saying he wouldn't want to appear in a tampon ad 20 years after his death. This criticism comes amid growing regulation and industry shifts. In 2023, actors and writers went on strike partly over AI concerns, and later the Academy began requiring disclosure of AI use for Oscar eligibility. By 2026, generative AI has become commonplace in Hollywood, coinciding with what some call the bursting of the AI bubble. Eli Roth, described as one of the worst directors to come out of the US, has released a bloody horror film that notably employs generative AI, which the article criticizes as pathetic and not as fun as gore might suggest. The film, titled 'Dulce sabor a muerte', is part of this trend. Ben Affleck has also patented an AI-related technology and sold it to Netflix. The article suggests that AI's integration into film is controversial and often fails artistically.

Key facts

  • George Clooney criticized AI at the Venice Film Festival, saying he wouldn't want to be in a tampon ad after death.
  • Actors and writers went on strike in 2023 partly over AI concerns.
  • The Academy now requires disclosure of AI use for Oscar eligibility.
  • Generative AI has become common in Hollywood by 2026.
  • Eli Roth's film 'Dulce sabor a muerte' uses generative AI and is criticized as pathetic.
  • Ben Affleck patented an AI technology and sold it to Netflix.
  • The article claims the AI bubble is bursting.
  • The film is described as bloody horror and not fun.

Entities

Artists

Institutions

  • Netflix
  • Academy of Motion Picture Arts and Sciences
  • Venice Film Festival

Locations

  • Venice
  • Italy
  • United States

Sources