Eduardo Sasso Launches Bullish, a Stock Market Newsletter as a Side Project

Eduardo Sasso launched Bullish, a stock market newsletter, three months ago as a side project. The newsletter delivers daily insights via email, including data on international markets, top gainers, losers, and sectors. Sasso, an engineer with a focus on design, developed the concept over two weeks from idea to launch. His spouse served as the project manager and PR person, collaborating daily on the initiative. Bullish quickly attracted 1,000 subscribers, prompting plans for a paid subscription and a redesigned, more robust website. The new single-page landing page reflects Sasso's aesthetic standards, though initial designs were less satisfactory. The project emphasizes rapid execution and validation of ideas, with ongoing efforts to expand its reach. Lessons from the process encourage acting on persistent ideas without delay.