Deforestation Free Finance Unveils Brand Identity with Urgent Environmental Message
Arthur Stovell created a visual identity for Deforestation Free Finance, featuring a brand mark that merges a financial growth chart with a tree icon. The design uses a vibrant orange accent to communicate urgency, alongside a neutral palette of black, white, and gray. The organization collaborates with industry specialists to help financial institutions remove commodity-driven deforestation from their investments. The branding includes adaptable graphic elements that form abstract forest patterns. Further details are available on the MONDIAL website.
Key facts
- Arthur Stovell designed the branding for Deforestation Free Finance
- The brand mark combines a financial chart with a tree symbol
- A vibrant orange color conveys urgency in the design
- The organization provides guidance to eliminate deforestation from financial portfolios
- Graphic elements can create abstract forest compositions
Entities
Artists
- Arthur Stovell
Institutions
- Deforestation Free Finance
- MONDIAL