CoorDown Launches 'Just Evolve' Campaign Against Disability Slurs for World Down Syndrome Day 2026
CoorDown has initiated the 'Just Evolve' international awareness campaign for World Down Syndrome Day 2026, observed on March 21. Created with New York agency SMALL, the campaign addresses the resurgence of derogatory language targeting people with disabilities. A central film features actor Noah M. Matofsky, who has Down syndrome, guiding a character through historical absurdities to illustrate the need for linguistic evolution. Research from Montclair State University indicates a 200% rise in usage of such slurs on social media platform X in November 2025. The initiative is backed by global organizations including the National Down Syndrome Society and Down Syndrome International, promoting inclusive language to foster dignity.
Key facts
- CoorDown launched the 'Just Evolve' campaign for World Down Syndrome Day 2026 (March 21).
- The campaign film stars actor Noah M. Matmatofsky and was created with New York agency SMALL.
- Montclair State University data shows a 200% increase in use of disability slurs on X in November 2025.
- The campaign is supported by organizations like the National Down Syndrome Society and Down Syndrome International.
- An AI agent by Fairflai offers resources for promoting inclusive language.
Entities
Artists
- Noah M. Matofsky
- Martin Holzman
- Alvar Riu Dolz
Institutions
- CoorDown
- SMALL
- Montclair State University
- National Down Syndrome Society
- Down's Syndrome Association UK
- Canadian Down Syndrome Society
- Down Syndrome Australia
- Down Syndrome International
- Fairflai
Locations
- New York