Chema Aznar's Column Examines Design Beyond Superficial Interpretations

Chema Aznar's column 'El fondo de las cosas' discusses design as extending beyond superficial interpretations focused solely on formal aspects that become symbols or socioeconomic identity markers. The piece argues against limiting design to alienated interpretations that impose logical but not necessarily reasonable configurations, projecting exclusively toward creating products with formal aspects converted into convenient socioeconomic identity wrappers in erratic contexts. The column was published on Experimenta's platform, presenting Aznar's perspective on design's deeper significance.