Avgvst and J.Kim Launch Jewelry Collection Rooted in Shared Cultural Heritage

Jenia Kim of fashion label J.Kim and Natalia Bryantseva of jewelry brand Avgvst have introduced a collaborative jewelry collection this spring. Both designers have backgrounds in the former Soviet Union, with family histories involving displacement during the 1930s. The collection, crafted in white gold, yellow gold, and gold vermeil, features three thematic designs that reference cultural memories and craftsmanship. New York-based writer and baker Lexie Smith fronts the campaign, aligning with the project's focus on craft and heritage. The collaboration explores themes of cultural identity, memory, and comfort through handmade objects.