Artist Relations Column Offers Newsletter Strategy for Artists on Substack

The Artist Relations series, launched one year ago, provides marketing guidance specifically for artists through its ongoing column. A central piece of advice from the column is that artists should maintain newsletters to connect with their audience. The most frequent question artists ask concerns what content their newsletter should feature. According to the column, determining a newsletter's format and subject matter depends on identifying the target audience and overall goals. Practical tips for expanding a newsletter's reach on Substack are also shared. Access to the full Artist Relations content requires a paid subscription costing $5 CAD monthly. Subscribers gain entry to an upcoming book club discussing David Berry's 'How Artists Make Money and How Money Makes Artists.' The column is published on Art Forecast, where readers can begin with a 7-day free trial before subscribing.