Art Forecast's Third Pricing Guide Advises Artists on Strategic Price Increases
Art Forecast's third installment in its pricing series for artists examines when to raise artwork prices. The newsletter, part of an ongoing Artist Relations series, explores the delicate balance between increasing value and maintaining market accessibility. Author Tatum Dooley notes that pricing involves artistic judgment, values, and market forces rather than rigid formulas. Collectors reportedly appreciate price increases as market validation for their existing purchases, while potential buyers may be prompted to act before further hikes. The guide cautions artists against pricing out their audience entirely. Paid subscribers gain access to a specialized calculator tool for visualizing price adjustments across different artwork sizes. This follows previous entries titled 'A non-definitive guide to pricing your work' from June 8, 2025, and 'Part Two: How to price your artwork' from August 7, 2025.
Key facts
- This is the third part of Art Forecast's series on pricing artwork.
- The series provides actionable advice for working artists.
- Author Tatum Dooley states pricing is an art, not a science.
- Collectors like to see price increases as market confirmation.
- Price hikes can motivate potential buyers to purchase before further increases.
- Artists must avoid pricing out their entire market.
- Paid subscribers receive a calculator tool for visualizing price changes.
- Previous installments were published on June 8, 2025 and August 7, 2025.
Entities
Artists
- Tatum Dooley
Institutions
- Art Forecast