Art Forecast Launches Book Club with 'How Artists Make Money and How Money Makes Artists'

Art Forecast has launched its inaugural book club, selecting David Berry's 'How Artists Make Money and How Money Makes Artists' as the first title. The reading initiative begins on February 1, giving participants time to acquire the book and join as paid subscribers. Published by Coach House Books in Toronto, the volume examines financial dynamics in the arts from historical figures like Titian to contemporary icons such as Taylor Swift. Berry analyzes how economic realities shape artistic careers, aesthetic judgments, and societal impacts. Paid subscribers gain access to chapter-by-chapter discussions in Substack Chat and two video chats scheduled over a three-month period. The book club requires a $5 monthly subscription, with the author noting they discovered the title at McNally Jackson in NYC before realizing its Canadian origins. This initiative creates structured dialogue about the often-taboo intersection of art and finance.