Applying Vilém Flusser's Philosophy to Critique Contemporary Digital Images
The article examines how the philosophical framework of Czech-Brazilian thinker Vilém Flusser (1920-1991) can be applied to analyze digital imagery. Flusser's work, emerging from phenomenological traditions and influenced by Heidegger, proposes that images function as 'signifying surfaces' mediating human experience. He distinguishes 'technical images'—produced by programmed apparatuses like cameras—from traditional art forms, arguing they represent abstract concepts rather than direct phenomena. Flusser explores how these images, disseminated through mass media channels, shape perception and risk fostering passivity by embedding technological thinking. He advocates for a humanistic critique that acknowledges technology's role while emphasizing human agency and the potential for democratic engagement through media.
Key facts
- Vilém Flusser (1920-1991) was a Czech-born Brazilian philosopher.
- Flusser's philosophy approaches images from a phenomenological perspective, influenced by Heidegger.
- He coined the term 'technical image' for photographs and digital images produced by programmed apparatuses.
- Flusser argued technical images represent abstract scientific concepts, not direct worldly phenomena.
- He expressed concern about mass media channels controlling image interpretation and isolating viewers.