3,200-Year-Old Qurayyah Ceramics: Ancient World's First Desirable 'Brand'

Research published in PLOS One indicates that Qurayyah Painted Ware (QPW), a type of ceramic originating from Qurayyah, Saudi Arabia, dating back approximately 3,200 years, might represent an early instance of branding. Featuring striking geometric designs and stylized figures, QPW was extensively circulated throughout the ancient Near East, including areas of present-day Jordan and Israel. The study, led by archaeologist Marta Luciani from the University of Vienna, involved an analysis of pottery shards, revealing consistent patterns and techniques across different generations. The findings suggest that QPW possessed a distinct identity and reputation beyond its local community, similar to contemporary brands. Additionally, evidence of imitation and elite burial contexts underscores the importance of appearance and craftsmanship in ancient consumer culture. Production of QPW continued for centuries.